Cultural and Creative Tourism

The ATLAS Cultural Tourism Research Project was launched in 1991, and since then project members have conducted over 50,000 surveys at cultural sites and events around the world. TRAM hosts the ATLAS project website, and data from the project has been used to analyse the development of cultural tourism, most recently for the UNWTO. Greg Richards is also the originator of the creative tourism concept, which has been developed by countries and regions globally.

UNWTO Report on Tourism and Culture Synergies


A Research Agenda for Creative Tourism