FREQUENTLY ASKED QUESTIONS  (FAQ'S)                                                

1. What do you mean by "area" or "site"?

The questions which refer to the area in which the survey is being conducted. For example, for a cultural attraction or event within a city, the local area would usually mean the city itself, whereas for a rural attraction the question would usually refer to the municipality or province in which it is located. The extent of the ‘area’ is therefore reasonable flexible in order to accommodate the wide differences in survey locations. If you wish, the area can be specified more clearly for respondents by substituting the name of the area in the questions. Alternatively, this can be part of the initial briefing from the interviewer to respondents.

2. In what type of attraction or event should the interviews be conducted?

The interviews can be conducted in every attraction or event of cultural interest, such as museums, monuments, galleries, music events, traditional festivals, etc.

3. How many attractions or events should I survey?

The number of attractions or events being surveyed is not defined. It depends on the area you have selected and the number of questionnaires you propose to do.

4. How many questionnaires do I have to complete?

You should collect at least 200 questionnaires in each attraction you survey. The minimum of 200 questionnaires is necessary to ensure that a valid sample is obtained in each location.

5. Shall we interview residents too?

As in previous ATLAS surveys, the questionnaires are designed to cover ALL visitors to a site or event, including local residents, domestic and international tourists. You may choose to concentrate on tourists if you wish, but this should be clearly stated in the survey information form. Surveys all visitors allows us to analyse the relationship between different visitor groups and to contrast motivations, behaviour and background of local residents and tourists.

6. How can I entry the data in SPSS or Excel?

SPSS and Excel Templates are available to download from this site according to your world region. Be aware that if you wish to add local questions you should let us know first.

7. Is there a deadline to collect the data?

No. From 2007, the data will be collected on a rolling basis. Please submit your data once it has been collected, and we will forward you the data that we have available. Where insufficient data are available for the current year, participants will be supplied with comparable data from previous years until more recent data become available.