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Association for
Leisure and Tourism Education (ATLAS) |
TRAM is a member of
ATLAS, an association of universities and other research and education
organisations with more than 300 members worldwide. For more information
on ATLAS and the projects and publications produced by TRAM associates in
collaboration with ATLAS, please visit www.atlas-euro.org.
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ATLAS Cultural
Tourism Project |
A global
survey of cultural tourism demand, activities and expenditure. Conducted
regularly by ATLAS since 1992, these surveys provide the most comprehensive data
source on global cultural tourism demand. Greg Richards is the initiator and
current director of the ATLAS project. www.tram-research.com/atlas
The first publication of
the ATLAS project, Cultural Toursm in Europe (originally published by CAB in
1996) is now available to downlaod free of charge here.
Download Cultural Tourism in
Europe in pdf (1,5 mb)
More recent project publications are
listed on the ATLAS website, including the latest publication of the ATLAS
Cultural Tourism Research Group:
Cultural Tourism: Global and local perspectives
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| Evaluation of the European Capitals of
Culture, 1994-2004 |
Greg Richards was a member of the Palmer-Rae team which
evaluated the European Cultural Capital Programme on behalf of the European
Commission. The full report can be downloaded from the
Palmer-Rae website.
Greg Richards and Robert Palmer have now produced an update
to the original report, which can be ordered from the
ATLAS Bookshop.
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| Culture
Tour Austria |
Project to develop a
comprehensive cultural tourism policy for Austria
http://www.culturetour.at
Includes an interview with
Greg Richards on cultural and creative tourism (in German)
http://www.culturetour.at/de/portraits/Greg_Richards.htm
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ATLAS/WYSETC
Student and Youth Travel Research Programme |
Greg
Richards has been involved in the ATLAS/WYSETC youth tourism research since
2002. They have studied various aspects of youth travel, including independent
travel patterns and demand, cultural impacts of youth travel and the state of
the youth travel industry. Resources related to this project can be downloaded
from the World Youth Student & Educational Travel
Confederation research site at
www.wysetc.org.
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Creative Tourism
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TRAM has been
closely involved in the analysis of creative tourism, an extension and
development of cultural tourism. To find out more, visit the website of creative
tourism pioneers Creative Tourism New Zealand:
www.creativetourism.co.nz.
An analysis
of creative tourism is also available in the journal Tourism Management:
Greg Richards and Julie Wilson - 'Developing creativity in tourism
experiences'
Read the
presentation to the Asia-Pacific Creativity Forum, Jeju Island, Korea, June 2009
The book
Creative Tourism: A Global Coversation is now available from Sunstone Press.
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| The Impact of Culture on Tourism |
Greg Richards produced a report on the role of culture in
increasing the attractiveness of regions for tourism and inward investment
for the OECD in 2009. The report contains an analysis of the role of
culture and tourism globally as well as a number of case studies from OECD
countries.
The Impact of Culture on Tourism
Français
(French summary)
Español (Spanish
summary)
Deutsch (German
summary)
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